Ford is thinking outside the box for the launch of the all-new Ford KA+ value small car.

The company has joined forces with unboxing star Lewis Hilsenteger and actress Joanna Page from the BAFTA award-winning BBC comedy “Gavin & Stacey” to unveil the spacious, fuel-efficient and fun KA+ in a video that supersizes the craze for unboxing videos.

A 4.2-metre box and hundreds of metres of air-cushion packaging were needed to deliver Lewis’ biggest ever – and Joanna’s first ever – unboxing video experience.

“This is the biggest unboxing I have ever done! I was not aware of what was in the box until it was opened. I’m a huge Ford fan, and am delighted to have unboxed the KA+,” said Hilsenteger.

“There are few better feelings than peeling back the wrapping paper on a brand new present, whether the contents are a surprise or a gift from yourself. As an unboxing novice it was a great experience to work with Lewis on his biggest ever challenge,” said Page.

In the film, Lewis and Joanna unwrap and investigate the all-new KA+; getting to grips with the model’s features and the unboxing phenomenon itself in a fast-paced, light-hearted manner.