In tonight’s episode of the BBC’s The Apprentice Lord Sugar instructs the candidates to create advertising campaigns for a brand new car and Ford was happy to assist!
Filmed at the Dunton Technical Centre back in May, Lord Sugar took centre stage in the Design showroom, surrounded by cars instantly recognisable from our heritage collection, to introduce the task – to create a television advert and digital billboards for an all new car.
Featuring two all-new Fiesta B&O Play Titanium models, in the very distinctive colours of Bohai Bay Mint and Chrome Copper, watch tonight (Wednesday) night at 9pm on BBC One to find out how the candidates faired when tasked to work with the UK’s favourite car!
If you want to share what you thought of the winning (or losing) ad campaign on social media, include @forduk in your posts. Enjoy the show!