PEUGEOT has once again demonstrated its commitment to the LGBTQ+ community by partnering with Attitude Magazine! The pair created this collaboration as part of the 2024 Pride Awards. As part of this ongoing collaboration, the automotive brand made a significant £10,000 donation to the Attitude Magazine Foundation.
Support for LGBTQ+ Causes
The donation was divided equally among the winners of the PEUGEOT Attitude Pride Awards. Ten inspirational individuals from across Europe who have overcome adversity to become role models comprised the winners. These individuals selected charities close to their hearts, ensuring that the funds directly impact the LGBTQ+ community.
Beneficiaries of the donation include a diverse range of organizations, from those addressing specific LGBTQ+ challenges like homelessness and HIV/AIDS to broader health and welfare charities. This highlights the multifaceted needs of the community and PEUGEOT’s dedication to supporting a variety of causes.
PEUGEOT and Attitude Magazine: A Partnership for Pride
PEUGEOT’s collaboration with Attitude Magazine extends beyond financial support. The companies share a commitment to diversity, inclusion, and equality. The Pride Awards is just the beginning of a year-long partnership. The two brands plan to continue working together on various initiatives across multiple platforms.
Maxime Bailly, PEUGEOT UK Marketing Director, expressed the company’s pride in supporting the LGBTQ+ community.
“We are delighted to contribute to the Attitude Magazine Foundation and empower the winners of the Pride Awards to make a real difference. This partnership aligns perfectly with PEUGEOT’s values and our desire to create a more inclusive society.”
PEUGEOT | Driving Positive Impact
By partnering with Attitude Magazine and supporting the LGBTQ+ community, PEUGEOT is fulfilling its corporate social responsibility alongside building a strong connection with a valuable audience. The brand’s commitment to diversity and inclusivity is evident in its actions, making it a positive force for change in the industry.
